Company Statement

Oralign Baby is an innovative-driven baby product company focused on the discovery and development of novel designs and solutions that will have a meaningful benefit for the children of our world.

Thanks to the true child-centric approach to baby product development, Oralign Baby is poised to be the Lighthouse brand for years to come. With the desired outcome to truly benefit a child, all of our discovery and design is based on peer-reviewed clinical science and testing that is reproducible. All of our claims and benefits are equally verifiable.

With a vast experience in clinical science and industry product development, Oralign Baby enjoys a rich pipeline of promising future baby products that will provide true benefits to the future generations of children.

– Dr. John J. Davis CEO

John J. Davis


Pacifier United States 7,029,491
Pacifier Europe EP 1,613,260
Atraumatic Introducer for Nasal
Endotracheal Tube And Its Method
Of Use United States 12530668

John J. Davis founded Oralign Baby in 2016. He has been a practicing pediatric dentist for the past thirty years, and has treated thousands of children with orthodontic problems caused by pacifier use. In 2004, he invented the first pacifier to lower negative pressure on the palate, which he licensed to the Dr. Browns Baby Bottle Company.

His child-centric approach and his love of science, combined with his clinical experience has led to the founding of Oralign Baby, with the Classic Plus pacifier being the company’s first product launch.

He wants all of the parents and caregivers to know the true facts about the use of our baby products, so that they can make an educated informed decision for their child.


Bachelor of Science in Biology with honors
Roanoke College
Junior Scholar Award

Doctor of Dental Surgery
Medical College of Virginia
Virginia Commonwealth University

Pediatric Dental residency
Chief Resident
Medical College of Virginia
Virginia Commonwealth University

Past Clinical Assistant professor of Pediatric Dentistry
Medical College of Virginia
Virginia Commonwealth University

Private Practice
Roanoke, Virginia 1988-2017
Martinsville, Virginia 2017 to present.

Personal: Married with two daughters.